Leafing through the knowledge I could acquire over time, I think marketing is a very vast subject expanding to different dimensions. Generally, there is a misconception about marketing where people think it’s just about social media but that’s not true. Marketing strategy is a massive undertaking, and it’s difficult to know where to start, and that’s why most of the strategies often fail. There are different frameworks out there that we could use to understand what marketing strategies would be right for the company and how can we adopt it. Frameworks like SWOT Analysis, OGSM and RACI charts are some…

A typical marketing strategy includes 4 different practices — Attract → Convert →Close → Delight. Content Marketing is equally important when it comes to driving profitable customer action and the ultimate goal here is to implement rock-solid strategies and share ideas with the audience to build trust and create value.

What is Content Marketing?

A strategic marketing or business process to create helpful and engaging content that your prospects and customers can learn and enjoy from, retaining a clearly defined audience. It’s all about standing out and not blending in.

The role of storytelling in content marketing is one of the key things that…

How well do you know about recruitment software?

Who doesn’t like when work is made easier?

It’s 2020 and tardy work has already been overruled. The crucial one among them is Recruitment. Why can’t recruitment be automated when everything else is?

The growth and death of a company mainly depend on its hires. What if you get the software to ease up the process of recruiting? Let’s dive in.

What is Recruitment Software?

Recruitment software is nothing but a plain-sailing through every step of the hiring process for an organization by saving time and money at the same time. With…

Good work can be methodically completed only if there’s proper planning, management and resources regardless of how small or big the job to be done is. Each and every task has its own strain and struggle. Likewise, when it comes to marketing your product or service, project management plays an inevitable role in creating a real, measurable and impactful marketing project plan. Project management is a technique or method to successfully achieve the goals of a company within the given constraints. At certain points, project management can fix the mistakes you’re making with the marketing campaigns that you might not…

Can Retention be greater than Acquisition? Slow down and Flatten churn.

Retention — the act of retaining what you already have. As you know, there are different channels where your marketing strategies usually work. One of them is the Acquisition, a method of marketing your product to potential customers and hoping that they would buy or use your product at some point. So, is retention one of the most underrated channels? Is it greater than the acquisition? Let’s check it out.

Do you know that the likelihood of converting an existing customer of your product or service to a repeat…

Most of the time, your audience appears to be way more effective at recognizing and explaining what the value of your product is and that’s mostly because of a distinguishable and conversion-focused product messaging. What is Product messaging? A relevant, value-focused description or a message of a product on your website or landing pages that affects your conversion goals. Initially, good product messaging should be aligned to a prospect’s motivation and to improve the messaging strategy, customer research and analysis is predominant. Not every product messaging strategy is the same nor every product marketer enacts the same technique. …

Marketing has evolved as a competitive arena over the years. As of today, if you experiment and get your strategies right, your product acquires success. When it comes to marketing or growth marketing, the information and knowledge that one should acquire regarding the user and the product are huge. Along with knowing your users and products, it is also important to know how to use the data that you collect and how to optimize according to the requirements expected by users from the product. Google Analytics and Google Tag Manager are some of the best tools to evaluate your growth…

Being analytically sound and acquiring the right skill set to know your product and understanding your customer’s journey is really important if you’re looking for better conversions. When it comes down to tracking your product, service and customers, google marketing tools deserves to be on top of the list. Google Tag Manager is one of Google’s free marketing tools that can help you to get greater visibility as to the actual specific behaviours that are happening on a particular page. It is a tool which is platform-independent and acts as a control panel to collect and take various actions based…

Be one step ahead.

Just before moving forward with this Article, have a peep into the basics of GA — Uncovering Google Analytics for Beginners for a better understanding of the core concepts. Now, let’s take a look at the intermediate level of Google Analytics. Making sure that you’re ready and cleaning data to make it easier to read are two major factors that need to be addressed when it comes to the in-depth of GA. The CXL institute provides this piece of advanced knowledge of GA. Let’s dive right in.

Google Analytics uses multiple channels to track down each…

Google Analytics — GA is one of google’s most efficient tools that helps us to focus on the right results and allocate the marketing resources intelligently. GA also allows you to understand what you really need to know and how are you achieving it. This is one platform where you play with numbers and know how those numbers could affect your marketing strategy. Basically, GA is all about the “HOW”. How do you get the reports? How do you know what is working? How do you understand your audience? and many more. …

Nikitha Sasi

Thinking through fingers.

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