PinnedNikitha SasiThe core areas of MarketingLeafing through the knowledge I could acquire over time, I think marketing is a very vast subject expanding to different dimensions…4 min read·Feb 7, 2021--1--1
Nikitha SasiNavigating through a real-life marketing journeyDespite being an engineer from an Indian household, I’ve always had a soft spot for the creative side of things. From crafting dolls with…8 min read·Jan 9, 2024----
Nikitha SasiAvengers Endgame — My all-time favoriteFor decades, the entertainment industry has been known for creating hundreds of astonishing movie plots that deal with different subjects…7 min read·Oct 11, 2023----
Nikitha SasiHow do you explain social media to your Grandparents?Can we make it easier for our grandparents to start an account on Whatsapp and Instagram? Maybe!5 min read·Feb 16, 2022----
Nikitha SasiYou don’t need an Alpha when you have a Betta.PS: If you read Betta as bei.taa, then you’re wrong. It’s beh.tuh3 min read·Jun 4, 2021----
Nikitha SasiA Glimpse into Content MarketingA typical marketing strategy includes 4 different practices — Attract → Convert →Close → Delight. Content Marketing is equally important…3 min read·Mar 12, 2021----
Nikitha SasiThe Ultimate Guide to Recruitment softwareHow well do you know about recruitment software?7 min read·Feb 23, 2021----
Nikitha SasiThe role of Project Management in MarketingGood work can be methodically completed only if there’s proper planning, management and resources regardless of how small or big the job…5 min read·Jan 31, 2021----
Nikitha SasiIs Retention the most underrated channel for growth?Can Retention be greater than Acquisition? Slow down and Flatten churn.4 min read·Jan 24, 2021----
Nikitha SasiConversion and Channel-Specific Growth in Growth MarketingMost of the time, your audience appears to be way more effective at recognizing and explaining what the value of your product is and…5 min read·Jan 17, 2021----