Leafing through the knowledge I could acquire over time, I think marketing is a very vast subject expanding to different dimensions. Generally, there is a misconception about marketing where people think it’s just about social media but that’s not true. Marketing strategy is a massive undertaking, and it’s difficult to…


PS: If you read Betta as bei.taa, then you’re wrong. It’s beh.tuh

Fun Friday?

Bettas — often referred to as the “Siamese fighting fish” or “Labyrinth Fish” are one of the most attractive aquatic creatures found among the 15000 species of freshwater fishes around the world. This species of fishes…


A typical marketing strategy includes 4 different practices — Attract → Convert →Close → Delight. Content Marketing is equally important when it comes to driving profitable customer action and the ultimate goal here is to implement rock-solid strategies and share ideas with the audience to build trust and create value.

What is Content Marketing?


How well do you know about recruitment software?

Who doesn’t like when work is made easier?

It’s 2020 and tardy work has already been overruled. The crucial one among them is Recruitment. Why can’t recruitment be automated when everything else is?

The growth and death of a company mainly depend…


Good work can be methodically completed only if there’s proper planning, management and resources regardless of how small or big the job to be done is. Each and every task has its own strain and struggle. Likewise, when it comes to marketing your product or service, project management plays an…


Can Retention be greater than Acquisition? Slow down and Flatten churn.

Retention — the act of retaining what you already have. As you know, there are different channels where your marketing strategies usually work. One of them is the Acquisition, a method of marketing your product to potential customers and…


Most of the time, your audience appears to be way more effective at recognizing and explaining what the value of your product is and that’s mostly because of a distinguishable and conversion-focused product messaging. What is Product messaging? A relevant, value-focused description or a message of a product on your…


Marketing has evolved as a competitive arena over the years. As of today, if you experiment and get your strategies right, your product acquires success. When it comes to marketing or growth marketing, the information and knowledge that one should acquire regarding the user and the product are huge. Along…


Being analytically sound and acquiring the right skill set to know your product and understanding your customer’s journey is really important if you’re looking for better conversions. When it comes down to tracking your product, service and customers, google marketing tools deserves to be on top of the list. Google…


Be one step ahead.

Just before moving forward with this Article, have a peep into the basics of GA — Uncovering Google Analytics for Beginners for a better understanding of the core concepts. Now, let’s take a look at the intermediate level of Google Analytics. Making sure that you’re ready…

Nikitha Sasi

Thinking through fingers.

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