A Glimpse into Content Marketing

What is Content Marketing?

So, what do you need to tell a good story?

  1. Create appropriate content ideas
  2. Plan a timeline
  3. Create a plan of who does what
  4. Review and edit the content
  5. Assure that you organize and store the content
  1. Set marketing goals
  2. Assess your organization’s initiatives and assets
  3. Identify the buyer’s journey for your buyer personas

What are the 5 different methods to market your content?

  • Have a structure for the blog
  • Choose topics based on the FAQ’s you hear. Understand what your prospects and customers need help with.
  • Do your keyword research
  • Create a title and make a list of topic
  • Research on what industry bloggers, social media, and even your competitor’s are talking about.
  • Build relevance
  • Repost the content by giving proper credit to the original author
  • Reach new audiences
  • Have consistency for the message you share
  • Topic clusters are important for ROI. An effective topic cluster can be created when you narrow down specific topics and sub-topics from a broad topic that you wanna be known for.
  • Pillar Page is a website page that covers a topic in-depth and is linked to a cluster of related content. Pillar pages should always be under construction.
  • Create an engaging stage with testimonials and personalized videos.
  • Avoid talking more and more about the product alone
  • Build goals for your video
  • Writing and publishing an article on someone else’s blog or website expands your audience and increases referral traffic to the website.
  • Create an inbound link where a link from other website directs to yours.
  • Increase the credibility of your content by writing for relevant websites.




Thinking through fingers.

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Nikitha Sasi

Nikitha Sasi

Thinking through fingers.

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